Apple marketing chief Phil Schiller has publicly come to the defense of the $329 entry price of the iPad mini, saying he believes customers are willing to pay for quality that rivals like Amazon and Google don’t offer.
At $329, the iPad mini is more expensive than the $199 cost of the 16-gigabyte Amazon Kindle Fire HD, or the $249 16-gigabyte Google Nexus 7. But Schiller, Apple’s senior vice president of Worldwide Product Marketing, told Reuters that he believes Apple’s new 7.9-inch iPad mini is a superior product that earns its higher price point.
“The iPad is far and away the most successful product in its category,” Schiller said. “The most affordable product we’ve made so far was $399 and people were choosing that over those other devices.
Translation for the rest of us: “Kiss my a**!”