Amazon could acquire a mobile processor business, a new report claims. Texas Instruments and Amazon are currently engaged in “advanced talks” over the possibility of the Kindle maker acquiring Texas Instruments’ mobile chip business, Israel-based news outlet Calcalist is reporting today (Translate), citing sources. The news outlet didn’t say how much Amazon hopes to pay in the sale.

If Amazon buys out Texas Instruments’ mobile chip business, it would mark a dramatic shift for the e-retail giant. Amazon uses Texas Instruments’ processors in its mobile devices, including the latest Kindle Fire HD. Barnes & Noble, one of its chief competitors, does, as well. It’s not clear if Amazon will continue to sell chips to competitors or use its own technology for itself.