Automakers are increasingly resorting to technological tricks to make lesser rides roar like a Ferrari, reports Popular Mechanics. For instance, Volkswagen installed a special speaker in the GTI to pump out fake engine noise. And the BMW M5 plays the sound of a humming motor through the audio system.
Purists may scoff, but there’s some science to back up the gambit. A study commissioned by U.K. insurer Hiscox found that the thrum of a sports car’s engine revs up women at a biological level. Levels of testosterone — a hormone associated with sex drive — spiked in 100 percent of female subjects after they heard the purr of an Italian sports car.
Tipped through TechNudge Hipster Captain Bob