Automakers are increasingly resorting to technological tricks to make lesser rides roar like a Ferrari, reports Popular Mechanics. For instance, Volkswagen installed a special speaker in the GTI to pump out fake engine noise. And the BMW M5 plays the sound of a humming motor through the audio system.
Purists may scoff, but there’s some science to back up the gambit. A study commissioned by U.K. insurer Hiscox found that the thrum of a sports car’s engine revs up women at a biological level. Levels of testosterone — a hormone associated with sex drive — spiked in 100 percent of female subjects after they heard the purr of an Italian sports car.
Tipped through TechNudge Hipster Captain Bob
They must have used recorded sounds. All the tricked out exhausts on 4 cylinder cars around here just sound like an extreme flatulence problem.