Consumers aren’t going as gaga for Google TV as manufacturers had hoped. In fact, people are flocking to return the smart TV set-top box. Logitech International, maker of the Revue Google TV unit, announced that Revue profits were “slightly negative” last quarter as more people returned the device than purchased it. In response, Logitech said it is going to drop the price of the Revue from $250 (a price cut from the original price of $300) to $100.
“We launched Revue with the expectation that it would generate significant sales growth in spite of a relatively high price point and the newness of both the smart TV category and the underlying platform,” Logitech chairman Guerrino De Luca said in a conference call on Thursday. “In hindsight, there are a number of things we should have done differently.”