Apple reclaimed the top spot in a brand listing by collecting an estimated $900 million worth of traditional media, social media and Twitter coverage in the fourth quarter of 2011, a measurement company said today.
New York-based General Sentiment, which tracks the online coverage of 100 companies each quarter, said that Apple’s return to the No. 1 spot was fueled by media reports and individuals’ comments about the iPhone 4S and the death of former CEO Steve Jobs — events that took place in the final three months of 2011.



























